Adina Brunetti: Ideas For Your Restaurant Marketing
The competition in the restaurant business is enormous; to stand out, you have to try hard.
Collaborate with food apps to engage customers in gamification and loyalty programs.
You can also just offer guests discount or savings cards. This will show your customers that you value their loyalty.
In the restaurant business, review sites are one of the most important place for promoting restaurant business. It is important to monitor your presence on these websites, respond quickly to negative reviews, and show your participation.
Add high-quality photos to your profile, indicate opening hours, address, menu, prices and features: availability of wi-fi, summer terrace, parking.
SETTING UP A GOOGLE ACCOUNT
When you search for companies on Google, the search engine gives information about organizations in a separate block. To increase the chances of getting into that section, you need to create a Google account. A huge plus is that it's completely free.
Also ask customers to leave reviews on your profile, Google likes to show them in the SERP.
Many people are looking for restaurants closer to home, so it is better for food companies to choose geo-targeted advertising for promotion. Thanks to it, you can save money, because your ad will be seen only by users who are nearby.
If you have an Instagram account, you know firsthand that food can look very tempting.
One of the most effective ways to promote your restaurant business online is to publish high-quality and mouth-watering photos. Visual content is essential to grab the eyes of hungry users.
Find a professional photographer or try taking a photo with your smartphone.
COOPERATE WITH FOOD BLOGGERS
If you're just starting out, it's hard to get attention and feedback. Ask bloggers to talk about your restaurant, and offer a free lunch in return. If the expert has many subscribers, discuss paid cooperation with him.
CHECK YOUR DATA
89% of consumers find a restaurant online before visiting it. That is why it is important that the information about your online establishment is up to date and correct. Pay particular attention to the address, phone number, opening hours, menu.
DEVELOP BRAND IDENTITY
Building brand identity will improve the effectiveness of social efforts.
CREATE ONLINE MENU
Users love to explore the menu before ordering food or visiting a restaurant. Make it easy for them: publish a high-quality, readable menu that is up-to-date and accurate in an accessible place.
You can place the menu not only on your own website and in social networks, but also on aggregator sites.
COOPERATE WITH DELIVERY SERVICES
Ease of use is essential in today's world. Therefore, it is worth cooperating with delivery services. Some customers may find your restaurant through these applications.
OFFER A DISCOUNT
To constantly motivate customers, offer them discounts and coupons. Give a free meal to new subscribers. Promote your discounts on coupon sites. This tactic will help you expand your reach.
These simple tactics will refresh your marketing efforts and help you stand out from the competition. In the restaurant business, this is a prerequisite for success.