Adina Brunetti: 3D Rendering as a Marketing Tool
The 3D rendering market is growing exponentially, especially in the last couple of years. The cost of the 3D rendering market in 2019 amounted to $ 1.5 billion.
According to a Global Market Insight Inc. report released in 2019, it will grow to more than $6 billion by 2025. Although 3D rendering services have found many use cases, a significant part of this growth can be attributed to 3D rendering marketing.
3D rendering has also found application in marketing. Both 3D rendering software and 3D rendering services have become available over the last couple of years.
Marketers decided to use the marketing capabilities of 3D rendering to achieve better results. After a thorough study, I found several reasons behind this trend.
3D Rendering Leads to Better Customer Satisfaction
There are many misleading advertisements, especially with images. Selling products and services that are not even close to advertising leads to customer annoyance. 3D rendering marketing uses 3D visualizations that portray the product as it will be when it reaches customers.
Whether it’s a product on one of the crowdfunding sites or architectural rendering, clients will get exactly what they see in advertising. This is why 3D rendering marketing provides a high level of customer satisfaction.
High Quality of 3D Rendering
Modern 3D rendering software can generate high-quality 3D visualizations. This is very important because marketing must be combined with other technologies available to consumers. With high-resolution smartphones, TVs every pixel counts.
Thanks to the ability of 3D rendering software to generate high-quality images, marketers can now use them for advertising on large TV screens, as well as on high-quality mobile displays. Without sacrificing any quality and perfect pixel-accurate scaling, 3D rendering continues to attract consumers around the world.
It is Exciting
2D media has its limitations when it comes to attracting 100% of the attention of potential customers. Even if creative designers add sound and animation, they still cannot completely capture the audience. And this is what 3D rendering can do. Maybe this is one of the main reasons for its exponential growth.
Let's look from the perspective of a potential buyer. If you paid serious money for something, based on your decision exclusively on drawings and sketches, what would be your choice? Now imagine if you see this object spinning in front of you, or to see all its details. Demonstration also plays an important role in real estate marketing. Thanks to 3D rendering marketing, customers can get first-hand examples.
Customers Can See What They Pay For
Modern customers want to see what they are paying for, especially when purchasing goods online or, if necessary, investing in a complex construction project. Sketches and drawings cannot convey the value of a product as visualization does.
3D visualization is the last part of the “make your customers trust you” puzzle.
Using visualization, companies can highlight the most important aspects of design, demonstrate the quality of materials and textures in order to convey the quality of the product or design to consumers. Customers can see what they are paying for and can base their purchase decision on facts.
It Helps Companies Stand Out From the Crowd
Even with the growing marketing of 3D rendering, hundreds of thousands of companies still do not want to incorporate it into their daily marketing offers. This is the perfect solution for companies that want to stand out from the crowd, attract more customers and increase profits. Marketing 3D rendering may be the case when one soldier in your marketing army wins a war against competitors.
There are several niches where 3D rendering marketing can really help you climb to the top of the ladder, including architecture, construction, real estate marketing and development. 3D rendering is so realistic that it often confuses people wondering if they are looking at a real photograph or at a visualization.
Any Fantasy Is Real
In some niches, such as architecture and construction, the process of creating objects before 3D rendering was incomplete. Why?
Because sketches and drawings do not carry any geometric possibilities at all. The only thing that could show the architect’s imagination in reality was a 3D model. 3D rendering has amazing geometry. Architects can not only create and shape any invented object, but they can also measure dimensions and make the model accurate to the smallest detail.
This type of marketing has gone beyond the boundaries of cosmetic and surface marketing, designed to encourage and convince customers to spend money. This adds more value to rendering and visualization, thus becoming useful in more vertical and steadily growing ones.
3D Marketing Saves You Money in the Long Run
3D rendering brings numerous benefits to companies. First of all, it directly affects the level of customer satisfaction. By allowing customers to see in advance what they get for their money, 3D rendering marketing provides high profitability in the short term, especially in the long term.
It also increases the digital footprint of the company that uses it. This helps the business to stand out from the crowd and benefit from the diversification of the marketing strategy, both in terms of the types of media used and the number of distribution channels.
Each of the reasons on this list is strong enough to displace trends in a positive direction for marketing 3D rendering. Since there are several, their synergy has led to the flourishing of the marketing niche of 3D rendering and incredible growth.